News Archive

Are We A Nation Of Biking Yodas?

Friday, 17 March 2006

Romford 17th March 2006 - The world's first bikers' colour personality test – showing whether individual bikers have the masculine personality of Pierce Brosnan or the wise maturity of Yoda – goes live on the new Devitt website today.

Devitt decided to add this to the website following a surge of requests after national media coverage of its general survey of bikers' colours late last year.

The new online test forms part of the leading motorcycle insurance broker's interactive 'BikerZone' at www.devittinsurance.com, a section dedicated to bikers.

The BikerZone includes not only the colour personality test but also top tips and articles, essential tools such as the HPI vehicle check, valuation guide, competitions and current special offers.

Chris Bottle, Head of Marketing (at the time) at Devitt, says that the new website should prove very popular.

"We are re-launching our website to make it more user-friendly and more targeted towards bikers," he says.

"It can also be used as an extra resource for our existing customers, with information about claims and customer services on it."

Regarding the online personality test, Chris explains:

"Each colour has slightly different implications: the colour someone chooses for a motorcycle indicates an attitude to biking itself; while the colour of the leathers indicates an attitude to oneself.

So, if you would enjoy power, sophistication, luxury and glamour – a Prince William of biking – look out for the gold leathers and black motorcycle.

"Then again, if you are looking for a nurturing walrus of love who likes physical comfort, pleasure and sensuality, there is always the pink biker on an orange machine."