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DEVITT'S FREE INSURANCE GIVEAWAY ON JULY'S RIDE-2-WORK DAY
Romford, 19th June 2006 - Specialist motorcycle
insurance broker, Devitt, is celebrating National Motorcycle Week
which runs from 16th – 23rd July and Ride 2 Work Day on Wednesday
19th July, by giving a day’s additional free insurance cover
to thousands of bikers.
Ride 2 Work Day is the main event during National Motorcycle Week
whereby both riders and non-riders are encouraged to travel to work
on two-wheels.
However, Devitt has found that a significant percentage of its
bike-owning policyholders do not have motorcycle insurance that
covers their journey to and from work. So the company has written
to nearly 7,000 of its policyholders offering them free additional
insurance for the day.
William Hughes, Managing Director for Devitt, explained that the
aim is to give the company’s policyholders a fantastic opportunity
to introduce non-riding friends or work colleagues to two wheels.
He said:
“Although many of our policyholders already ride to work,
we want to ensure that everyone has the chance to show off the benefits
of riding bikes and scooters.”
Devitt also hopes that this promotion will serve to highlight the
need for bikers to invest in adequate insurance cover.
“It would be a fantastic headline that says we are offering
a million pounds worth of insurance, but the truth is that this
giveaway really is minimal - that’s the point.”
“Bike owners may be scared of declaring their commuting to
their insurer because of the big price tag attached,” he says.
“But the difference in premiums for including commuting
are nothing compared to the real cost of having an accident without
adequate cover,” continued William.
Devitt policyholders who wish to take advantage of the free insurance
on 19th July, email Devitt at marketing@devittinsurance.com.
- ENDS -
For further information, please contact:
Chris Bottle
Head of Marketing
Devitt Insurance Services Limited
Tel: 01708 385959
Email: chris.bottle@devittinsurance.com
Web: www.devittinsurance.com
Notes to editors:
Devitt Insurance Services Limited is a specialist motorcycle insurance
broker, and is part of The Royal Bank of Scotland Group. Authorised
and regulated by the Financial Services Authority (FSA), the business
grew from the success of Devitt DA, established in 1936, which revolutionised
the motorcycle insurance industry with the innovative idea of offering
customers instant insurance cover through the motorcycle dealer.
Devitt’s success has allowed it to expand into other areas
of Personal Lines insurance, including car and home insurance. Devitt
is also recognised for arranging insurance schemes for employee
groups, clubs, associations and other affinity groups.
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